Matthew has more than 15 years' experience working in digital and print publishing, across a raft of leading consumer and business brands. Most recently, as Digital Director of Time Inc UK's specialist brands, Matthew has been responsible for delivering product and commercial strategy to drive audience and revenue growth. In this newly created role, Matthew will have overall responsibility for Immediate's Weddings portfolio, including www.hitched.co.uk, You & Your Wedding and Perfect Wedding. Matthew will report directly into Group Managing Director, Julie Harris.
Immediate is home to one of the UK's leading weddings portfolios. hitched – which Immediate acquired earlier this year – is a digital planning tool for over one million brides-to-be. You & Your Wedding is the definitive guide to what's new and stylish in weddings; while Perfect Wedding offers trends and ideas in the wedding market, say the publishers.
Julie Harris says: "Immediate is home to the UK's leading Weddings portfolio. With You & Your Wedding, Perfect Wedding, and hitched we have hugely talented teams, brands with a clear market advantage and huge opportunity for diversification and growth. Matthew has a proven track record in developing and diversifying special interest brands – especially in the digital space. He joins at the perfect time, as we complete the integration of hitched into our business and begin to extend our Weddings Network, working closely with our commercial partners."
Matthew Gerry says: "I'm thrilled to be joining a creative and dedicated team at Immediate Media. The recent acquisition of hitched.co.uk makes this a particularly exciting time for the Weddings Network and I'm excited by the opportunities and challenges that lie ahead."
Meanwhile, Zoe Jobson, currently Publisher of You & Your Wedding, will take on additional responsibilities for publishing Perfect Wedding.
Julie adds: "Having a single Publisher across our two key print brands allows us to develop a clear market position and to focus on developing those brands across multiple platforms. Zoe's wealth of experience in the Weddings market, coupled with her deep understanding of our consumers and advertisers, means she will get the very best out of the highly talented teams behind You & Your Wedding and Perfect Wedding."
Zoe will take up her expanded role later this month, reporting into Matthew.
