The new structure for Intermedia Brand Marketing Ltd and its wholly owned subsidiary, Intermedia Solutions Ltd, was announced on Friday. The changes see the company move to a group structure, with clearly defined operating entities.
The new structure is as follows:
InterMedia - will continue to provide dedicated retail newsstand, subscription marketing and fulfilment services to its magazine publisher clients.
InterSend - formerly known as Intermedia Solutions, this business re-brands to become InterSend Ltd. This part of the business specialises in storage, ecommerce fulfilment, direct mail and parcel distribution services for magazine and non-magazine clients.
InterDirect - has been established to host the growing volume of direct magazine sales, building on the partnership in place with Jellyfish Connect, with it fulfils direct single copy orders direct to the consumer via magazine.co.uk. In a world where eCommerce continues to play an increasing role in purchasing behaviour, the company says it looks forward to increasing its B2C sales.
InterGo Holdings Ltd - will form the holding company above each of the three trading entities and facilitates a clear and coherent group of companies.
Commenting on this announcement, group managing director John Bardsley said: “I am delighted to be announcing these changes today which reflect not just the tremendous business we have built over the last ten years, but importantly, the changing marketplace in which we operate. At the heart of what we do, sits the relentless effort to provide service excellence to all our clients and ensure the business continues to remain match-fit in the years ahead. This is a very exciting development for both ourselves and our clients, and we look forward to taking the business to greater heights in the years ahead.”