The 26 category winners are listed below. The APA says: “As key pieces of work in the ongoing success of customer publishing, they are a glittering showcase of the power, ingenuity, potential and, above all, effectiveness of branded editorial content across all platforms, and we congratulate them all.”
Best automotive title
Audi magazine (Audi UK, Northstar)
Highly Commended
Zoom-Zoom (Mazda, Redwood)
dream (Honda UK, River)
Best finance title
PetPeople (Allianz, Sunday)
Highly Commended
Smart Living (Barclays, Redwood)
Best travel and leisure title
High Life (British Airways, Cedar Communications)
Best membership title (not-for-profit, charities and associations)
RSA Journal (Royal Society for the Arts, Wardour)
Highly Commended
BEER (Campaign for Real Ale, Think)
Trossen (Svenska Sjöräddningssällskapet (The Swedish Sea Rescue Society), Tidningskompaniet)
Best public sector/government title
Springboard (UK Trade & Investment, PSP Rare Ltd)
Highly Commended
Early Years (Department for Education, John Brown Media)
Best internal communication
Up to speed (British Airways, Cedar Communications)
Highly Commended
Roger (Virgin Management Ltd, John Brown Media)
Best B2B title
The Review (Gemalto, Wardour)
Highly Commended
Bruce (markee/Het Salon, Het Salon)
Best consumer publication (retail)
TONI&GUY (TONI&GUY, FST)
Highly Commended
John Lewis Edition (John Lewis, John Brown Media)
Best consumer publication (non-retail)
Weight Watchers magazine (Weight Watchers (UK) Ltd, River)
Highly Commended
Kotona (SATO, Sanoma Magazines Finland Custom Publishing)
Best consumer publication (membership)
Tesco Baby & Toddler Club (Tesco, Forward)
Best international publication
I: Global Intelligence for the CIO (Fujitsu, Redwood)
Highly Commended
IKEA FAMILY LIVE (IKEA, August Media)
Patek Philippe International Magazine (Patek Philippe, Forward)
Launch of the year
Completely London (Kinleigh, Folkard & Hayward, August Media)
Highly Commended
100voices (Barclays, Redwood)
Waitrose Kitchen (Waitrose, John Brown Media)
Club Wembley Journal (Club Wembley, Seven Squared)
Best use of photography
Completely London: the LOVE issue, Summer 2010 (Kinleigh, Folkard & Hayward, August Media)
Highly Commended
John Lewis Edition (John Lewis, John Brown Media)
Best use of illustration
RSA Journal (Royal Society for the Arts, Wardour)
Best brochure
ZSL London and Whipsnade Zoo Visitor's Guide (Zoological Society of London, Think)
Best catalogue
Cath Kidston (Cath Kidston, Publicis Blueprint)
Best annual report
City & Guilds Annual Report 2010 (City & Guilds, August Media)
Best specialist communication
The Vintage Annual (Goodwood, Northstar)
Best digital solution of the year (B2B/internal)
www.orangeexchange.co.uk (Orange, Publicis Blueprint)
Best digital solution of the year (consumer)
New Look TV (New Look, Zone)
Highly Commended
electric! online (Virgin Media, Redwood)
Best digital solution of the year (charity, not-for-profit, public sector)
London Loop ezine (Transport for London, Forward)
Highly Commended
www.stuffyourrucksack.com (The Stuff Your Rucksack Foundation, Think)
Best use of video
TONI&GUY TV (TONI&GUY, FST)
Best integrated marketing solution of the year
Little Ones (Sainsbury's, Seven Squared)
Highly Commended
www.TONI&GUY.com (TONI&GUY, FST)
100voices (Barclays, Redwood)
Designer of the year
Tan Parmar (Contact, Redwood)
Highly Commended
Jules Rogers (Completely London, August Media)
Editor of the year
Donna Hardie (Weekender & Completely London, August Media)
Highly Commended
Deborah Wald (UnLtd, Redwood)
Grand Prix
Completely London (Kinleigh Folkard & Hayward, August Media)
