The new business will bring together Jellyfish Publishing’s digital marketing expertise with MagazineCloner’s digital publishing software and digital sales reporting and analysis capabilities to provide publishers with a unique and comprehensive offering, says the company.
Headed up by Jellyfish Publishing’s managing director Carola York, Jellyfish CoNNect will sit within the Jellyfish Group but will operate as an independent business division. The management team will also comprise technical director Adam Osborn, strategic development director Patrick Knight and operations director Claire Martin.
The merger also brings together the consumer facing ecommerce sites magazine.co.uk and Pocketmags.com. Through these two websites, publishers can promote and sell their print and digital subscriptions to a global audience.
Carola York, managing director of Jellyfish CoNNect comments: “Jellyfish CoNNect aims to be a one-stop shop for publishers, offering the best in digital marketing, digital publishing software and digital sales reporting and analysis. Clients will be able to publish digital editions across all devices and platforms, gain detailed insights into their reader’s habits and usage, and use this invaluable insight to feed into their digital marketing strategy to further boost subscription sales. The new business will be able to meet the needs of both large and small publishers, across B2B and consumer titles in the UK and internationally.”
Rob Pierre, CEO, Jellyfish Group adds: “This was a strategic no brainer for both businesses. Their respective offerings complement each other and this can only benefit the publishing industry. The time was right to join forces and create a combined service where magazine brands can grow both print and digital subscriptions on a global scale.”
