Drawing on Johnston Press’ reach (1 in 3 people in the UK) and Twitter’s partners, the activity will showcase the issues at the forefront of the public’s mind, says Johnston Press.
For the whole day on Monday 27th April, Twitter will promote the use of the hashtag #WhatMattersToMe, elevating Johnston Press’ What Matters to Me platform – a site that contains a growing collection of short videos from the public, explaining the issues at the top of their agenda – and ensuring that the people’s voice is heard.
For the entire day, the hashtag will feature as Twitter’s top promoted trend. Searching and following the hashtag will offer an overview of sentiment across the UK, highlighting the local and national issues that really matter to people ahead of the election.
To support the activity, Johnston Press titles will ask their readers to get involved with the discussion and post on Twitter using the campaign hashtag. Meanwhile, Twitter has reached out to a range of partners and network members to further bolster the national campaign, encouraging people to tweet their thoughts on what will matter this election.
Paul Napier, Johnston Press’ group editorial development director and head of the What Matters to Me initiative, said: “It is clear from the content on whatmatterstome.co.uk that there are many different issues at the top of voters’ priority lists, and that the opinions on any single issue are diverse. We’re very excited to be working with Twitter to help give people up and down the country, from Land’s End to John o’ Groats, a platform to voice their opinions. With this activity, we hope to take the focus away from party politics, and create a national conversation around the issues themselves, from the perspective of the people.”
