During her time at CMA, Julia (pictured) has launched countless initiatives including the formation of the International Content Marketing Forum; the new business consultancy ASK; the new customer magazine promoting the industry Open; the CMA’s award winning conference, The International Content Summit; and scores of unique research projects such as the Advantage Study, the content marketing industry’s first benchmarking evaluation report. Additionally, she was recently the driving force behind APA’s rebrand to the CMA (Content Marketing Association), designed to position CMA’s members at the forefront of global content marketing.
From November Julia will become Head of Content at global marketing solutions consultancy, Group FMG.
Comments Mark Inskip, Managing Director, Group FMG Ltd: “We are delighted to welcome Julia to the team here at FMG. Julia guided what was the APA, now the Content Marketing Association, to become a trade association that has moved with the times – one that recognises that editorial content is now as much about video, mobile and online as it is about print. Julia’s wealth of experience is going to be a real asset and we very much look forward to welcoming her on board”.
Comments Patrick Fuller, CEO of CMA: “Julia has been an inspiration for our Industry and can be credited with the positioning and growth of the Content marketing sector. Most recently, our recent re-branding from APA to CMA was devised and executed by Julia to brilliant effect and the whole of our industry’s grateful thanks go with her. She has been instrumental in moving the industry from a pure print heritage to the multichannel content provider that it is renowned for today and in doing so has been responsible for making it a £1 billion industry. The opportunities afforded the Content marketing industry going forward by the trebling of membership during her tenure bear testimony to her fantastic influence and work. We all wish her every success in her new role.”
Adds Julia Hutchison: “I have thoroughly enjoyed my time at CMA and am incredibly proud of what the team and I have achieved. I am sad to be leaving, but following the rebrand I feel confident that the time is right for someone else to take the reins. Content marketing is a discipline that I feel extremely passionate about. This is why I’ve chosen a new role that enables me to stay in the industry. As Head of Content Marketing at Group FMG I am looking forward to continuing to drive the industry forward through a hands-on, client facing position with truly platform-agnostic content marketing solutions.”
About Group FMG
Group FMG says: “Group FMG is a global provider of high impact marketing & media solutions, creating rich media content that can be carried across all major channels – digital, social, mobile, advertising, packaging & POS, gaming, and broadcast. It has delivered successful, award-winning, world class marketing campaigns and media production services across various platforms including: print, mobile, tablets, interactive magazines, e-books, catalogues, e-commerce solutions, digital shop fronts, portals, websites, videos and loyalty programs. Industry accolades include a BIMA Award, DOPE Award, Webby Award, AOP Shortlist, DBA Effectiveness Award for Pepsi Max, placement in the Top 100 Design Groups and ranking within the top 100 on the NMA list, among others. Global 1000 clients include Pepsi, Boots, Harrods, and the BBC. Group FMG is funded by India Value Fund Advisors (IVFA), a leading private equity fund, and Zodius Advisors, a growth capital and build-out company.”
