According to distributors COMAG Specialist: Devised, written, photographed and edited exclusively by a small group of young creatives, So It Goes aims to provide a bridge between specialist arts magazines, current affairs titles and fashion periodicals in one perfect bound, superbly produced journal.
Bringing together original storytellers and their compelling stories, So It Goes will be the centrepiece of a global and creative network of likeminded and artistic individuals.
Marrying intelligent long-form journalism with arresting visuals, every issue of So It Goes features seven distinct ‘chapters’, which are: ‘The Actors’ ‘The Directors’ ‘The Artists’ ‘The Collection’ ‘The Musicians’ ‘The Places’ and ‘The Writers’, all of which will include the important, innovative and influential voices from the past and present, in each category.
Less overcrowded and ad-heavy than most of its competitors, So It Goes will give its words and images space to breathe, in as clean and pure a fashion as possible. This design aesthetic therefore provides the ideal platform for the talent featured within to shine and as such, is the perfect stage for a new generation of writers, artists and designers.
Issue No.1 of this new magazine has features on young actors Analeigh Tipton, Felicity Jones and Riz Ahmed, filmmakers Paul Thomas Anderson and Michael Winterbottom talk about being modern day auteurs, while elsewhere there is a special piece by writer James Franco about youth, love and loss in the Californian town of Palo Alto.
As well as all this, the launch issue of So It Goes features the Spring/Summer collection from Fourth & Main, which was photographed on location in Mumbai, India.
