According to distributors COMAG: “TOPModel is a multi-lingual online community that allows girls aged 8 to 12 to design clothing for one of 13 model characters on the site, share it with their friends and get it rated by other users.
The TOPModel website has more than 1.3m members in Germany and largely driven mainly by word-of-mouth in this country, there were almost 39,000 registered British users in March, which was a 17% increase on February’s membership.
As well as dressing the cartoon model characters, the TOPModel website features real-life fashion news and advice for a pre-teen audience, with tips on hair, make-up and style.
Not only a fast-growing web community, TOPModel is a hugely popular cross-media brand in Germany with numerous merchandising extensions across Europe, including colouring books, stationery, school equipment products and a successful magazine called Top Model.
To capitalise on the growing UK membership of the website and the continuing popularity of the characters and brand across Europe, the publisher is launching Top Model in Britain.
Full of trendy fashion ideas, Top Model will encourage girls to be creative and design their own clothes, accessories and fashion lines. Full of tips and tricks for drawing and craft-making, Top Model will have templates, stickers and step-by-step guides for creating great fashion.
Every issue of Top Model will carry a comic featuring stories about the 13 models, a giant poster as well as extra colouring pages for readers to practice their newly learned design skills.
With regular competitions, themed issues and features about what the latest teen idols are wearing, Top Model is sure to be hit with budding young artists and fashionistas in the UK!”
