Lineup’s AdPoint solution not only handles commercial processes, but is also equipped with an integrated CRM, booking and finance system which streamlines the entire advertising process environment, says Lineup Systems. It will enable Russmedia's sales team to put together and close advertising business on market-driven and sophisticated ad packages.
“We are delighted by Russmedia's decision and will be working closely with our partner ppi Media to deliver a successful solution for Russmedia", said Michael Mendoza, CEO at Lineup. "This is a key strategic step for Lineup. We are very focused on working with ppi Media to provide our world class products and expertise to the German speaking markets.”
ppi Media is the sales and implementation partner for Lineup in the German speaking region. "We are very excited to be implementing this solution at Russmedia and pleased by the trust they have shown in us," says Norbert Ohl, Managing Director at ppi Media.
Russmedia and ppi Media have partnered successfully on a number of projects over the years. Markus Raith, Managing Director at Russmedia, says: “We are looking forward to working together on this new project. AdPoint's diverse array of functions combined with ppi Media's expertise and Russmedia's experience in being an innovative leader ensure that this project will be implemented smoothly.”
