Live Chat, which allows online consumers to chat to dealership sales staff via the full page advert on Van Trader (part of Trader Media Group), helps dealers to engage with customers at the earliest opportunity in the buying cycle. In a recent survey 79% of consumers who favoured Live Chat do so because it’s convenient and questions are answered quickly, say the publishers.
Live Chat is a direct, real-time live messaging service which provides the best opportunity to fully engage with online consumers and develop a relationship in a way that simple online web pages or social media alone cannot achieve. It allows a dealer to influence buyers by engaging with them in a dialogue at the earliest possible opportunity in the buying process.
Justin Woodgate, Dealer Principal, Master Group said: “I would recommend Live Chat to any dealer looking to increase enquires. The system is so simple and allows the customer to ask the questions they want without the hassle of visiting a dealership.”
There is a level of commitment to provide a dedicated resource as response times are critically important. As well as rapid response, the tone of the conversations is equally important and dealers need to ensure that the customer is truly engaged rather than just provided with a list of standard answers. The clue is in the name – Live Chat should be just that.
Rob Morphet, Product Director, Van Trader added: “As we come to rely more and more on digital communications in business there is a real danger that the art of conversation will soon become lost. This would be a great shame, as talking directly with a potential customer is still a great way for a dealer to convert a prospect into a sale in an online retailing environment.”
