London24.com has relaunched with a new design, a cleaner, easy-to-navigate layout and a simpler editorial proposition comprising five key channels of content - News, Sport, Entertainment, What’s On and City Motoring.
According to Archant, the new-look site will continue to feature all the must-know stories and information about the city including the biggest news, sport and entertainment stories, reviews and London life-hacks, written by people who know and love the capital. The two new sections that have been added as a result of extensive user research are a comprehensive ‘What’s On’ section (powered by PlanVine) and a City Motoring section (via a content partnership with the motoring website Honest John).
The new-look London24.com launches with Renault as a site sponsor; with a high-impact ad campaign to promote their new electric car, the Zoe to an audience of Londoners.
The user-friendly website will develop content especially of interest to Londoners, such as technology and London start-ups.
London24 News Channel Editor, Kate Nelson, said: “It’s critical that our new website reflects the needs of Londoners; being part of a media company that produces 14 local newspapers across the capital means that we’re uniquely positioned to provide relevant content about London.
“Of course we’ll have the biggest news and sport stories but we’ll also bring the quirkiest whims about the city you just don’t find anywhere else. We have the insider knowledge and we’re here to highlight aspects of London which make this city such a fantastic and vibrant place to live.”
Also in the pipeline is a blogger outreach program and a Local London section to tap into the huge resources of the city’s experts in areas like food, history and hyper-local content.
Paul Hood, Digital Director for Archant London and the project lead, added: “A huge amount of work lies behind this launch, and it is great to see that the end result is every bit as good as planned. We’re providing a much better platform for our customers – our readers and our advertisers – we developed the new templates in consultation with them, so I have every confidence that this will take us a giant leap forward.”
