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London’s tailors pay tribute to GQ

40 of London’s finest tailors and brands at the heart of men’s fashion on Savile Row and Jermyn Street, are paying tribute to the magazine’s 25th anniversary, with celebratory windows being unveiled yesterday.

Displaying the special GQ 25th anniversary logo, some will also be featuring GQ images or covers.

GQ’s Publishing Director Jamie Bill says, “After 25 years at the top, GQ maintains its position as the market-leading quality men’s monthly, and the success of our anniversary issue is evidence of the truly collaborative nature of our client and advertising agency relationships. We are hugely grateful for the support of our advertisers and are looking forward to building on those relationships going forward.”

In an exclusive and unique Rock ‘n’ Roll photographic portfolio, in collaboration with The Woolmark Company, the 25th anniversary December issue pays tribute to the legends of British music and British heritage brands. Photographed by John Wright and styled by GQ’s Jo Levin, the shoot features iconic musicians wearing the finest bespoke Merino wool suits: Paul Weller in Huntsman, Bryan Ferry in Anderson & Sheppard, Roger Daltrey in Anderson & Sheppard, Ray Davies in Henry Poole & Co, Sir Elton John in Richard James, John Taylor in Gieves & Hawkes, Jarvis Cocker in Edward Sexton, Dizzee Rascal in Gieves & Hawkes, Mark Ronson in Richard James, Johnny Marr in Anderson & Sheppard, Plan B in Norton & Sons, Miles Kane in Hardy Amies, Jamie Hince in Alexander McQueen and Chilli Jesson in Spencer Hart.

Exclusive footage from the fashion shoot can be seen here.

Rob Langtry, Chief Strategy and Marketing Officer for The Woolmark Company commented, "For 25 years GQ has been the leader in men’s fashion, making it accessible to an increasingly discriminating global audience. Like Rock'n'Roll, fashion has its icons – personalities and designer inspiration that rise above short term trends and drive true change and innovation. GQ has presented these fashion icons for 25 years just as in this issue they celebrate 25 years of Rock'n'Roll in wool tailored by Savile Row. Merino wool is, and always has been part of this fabric of modern life; real, accessible, responsible and iconic."

Alexander McQueen, Anderson & Sheppard, Gieves & Hawkes, Hardy Amies, Henry Poole, H Huntsman & Sos, Norton & Sons, Richard James and Spencer Hart will all display images from the special Rock ‘n’ Roll GQ shoot in their windows, as well as the 25th anniversary logo. Others on Savile Row honouring the magazine in their windows are Chester Barrie, Dege & Skinner, Kent & Curwen, Klilgour, Mark Marengo Maurice Sedwell, Nick Tentis, Ozwald Boateng, Richard Anderson, Orlebar Brown, Crombie and Edward Sexton.

Brands on Jermyn Street dedicating their windows to GQ include Benson & Clegg, Budd, Crockett & Jones, Daks, Duchamp, Dunhill, Edward Green, Emma Willis, Favourbrook, Foster & Son Hackett London, Harvie & Hudson, Hawes & Curtis, John Lobb Bootmaker, Lock & Co, New & Lingwood, Russell & Bromley, T.M Lewin, Turnbull & Asser, Church’s and Cheaney.

A competition to win Merino wool prizes donated by the tailors and UK brands and weavers will run from the 31st October until 30th November. The ‘head to toe’ prizes include some bespoke pieces; Merino wool suits, jackets, and other garments and accessories ranging from knitwear, a cap, ties, bags and shoes.

The full Rock ‘n’ Roll shoot can be seen within the December issue of GQ, on sale now.