The cover star Ali Tate, 24, wears Simply Be and is one of the winners of the Lorraine and Look curvy supermodel competition in 2011.
As part of the partnership, Look’s eight page fashion spread features Ali wearing head to toe Simply Be in two shots and showcases one key piece from the range in two other looks. The fashion feature closes with a double page promotion, shot by the Look editorial team.
Polly Wakelin, Simply Be Brand team says: “At Simply Be we are always looking for ways to showcase perfect-fitting fashion and celebrate confident curves so when Look magazine approached us with this unique opportunity to appear on the cover, damn right we said yes! We are really excited about this collaboration. Look has always pushed the boundaries by showcasing the curvier girl, a viewpoint we share here at Simply Be. Realness in advertising is key because fashion definitely shouldn’t come with a dress size.”
Lucy Gugas, creative and digital director, Time Inc. UK adds: “Look is all about making great fashion accessible to women regardless of shape, size or budget, so this collaboration with Simply Be is a perfect fit. It is a great collaboration that makes use of Look’s fashion expertise and editorial talent to create our first cover featuring a curvy model and a unique campaign that celebrates the Simply Be range.”
The issue went on sale yesterday, and includes a 20% reader discount that is flashed on the cover.
