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Loveyourhair.com unveils stylish makeover

Immediate Media Co, the cross-media special interest content company, announces that it has relaunched its popular digital brand Loveyourhair.com to provide women with even more hair inspiration than ever before.

According to Immediate Media: The redesigned site features a searchable ‘Hairstyle Finder’ database of over 7,000 beautiful cuts, colour choices and style ideas, each expertly selected by the team behind Hair Ideas, the UK’s number one hair magazine. The site also features a wealth of practical advice including styling solutions and tutorials from leading experts in the hair industry, alongside insider information on the latest catwalk and celebrity trends.

Loveyourhair.com, the destination site for finding your dream hairstyle, is now fully mobile-optimised, delivering a better browsing experience on both iOS and Android phones. Women are now able to save their favourite looks from Loveyourhair.com into a personal ‘My Hairstyles’ library on both the website and on their smartphone, allowing them to show their selected images to their hairdresser when in the salon.   

Michelle Royle, Group Editor of Loveyourhair.com and Immediate Media Co’s Hair Portfolio, commented: “We are incredibly proud of the new-look Loveyourhair.com. The site is packed with hair inspiration with thousands of cuts and colours to browse through, and we’ve called on our best contacts in the industry to provide us with essential practical information. The new site is modern, fashionable and simple to use, and we’re thrilled that it is also fully mobile-optimised – perfect for any woman on the go.”

Loveyourhair.com has been relaunched with a new logo, colour palette and fonts, and now has a paired-down, more sophisticated design. An embedded video service features bespoke step-by-step styling videos and behind-the-scenes footage from top brands including L'Oréal Professionnel, KMS, Paul Mitchell and Wella. Both Loveyourhair.com and the mobile site have a clean, streamlined layout with intuitive navigation.