Mail Metro Media has announced it is relaunching its £100,000 Impact Fund to support sustainable advertising on The i Paper and New Scientist throughout 2026.
The Impact Fund exists to match-fund advertising creative that drives sustainable behaviour change, enabling brands to amplify campaigns that champion environmental messaging, added Mail Metro Media.
In a fresh addition to the scheme, Mail Metro Media says it has also signed up to giffgaff's Up To Good fund with Ecologi and this year will fund the planting of 100 trees for every campaign supported by the Impact Fund.
This year, Mail Metro Media says the initiative is open to all advertising categories, with successful applicants receiving up to £10,000 of additional investment per campaign to run activity across The i Paper and New Scientist.
Mail Metro Media says the Fund’s extension comes after The i Paper’s recent recognition for environmental reporting at the British Journalism Awards. Environment Correspondent Lucie Heath was recognised for a series of articles contributing to the newsbrand’s Save Britain’s Rivers campaign.
Oliver Duff, editor-in-chief, The i Paper, said: “Our readers care deeply about the environment. The Impact Fund allows us to work closely with commercial partners to create lasting impact together. This is a natural next step in our commitment to sustainability, using award-winning content like our campaign to Save Britain’s Rivers.”
Catherine de Lange, editor, New Scientist, said: “New Scientist audiences are extremely vocal about the environmental pressures we face and are committed to making real progress towards a greener future. Access to the Fund echoes those sentiments by amplifying messages which actively contribute to a more sustainable world.”
Following the initiative’s launch, Mail Metro Media says Octopus Energy became the first advertiser to benefit from support of the Impact Fund, for a campaign promoting solar panels and heat pump technologies.
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