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Marie Claire and Woman and Home drive Black Friday sales for UK retail partners

New data reveals the impressive results that Future’s women’s lifestyle brands delivered for online retailers this Black Friday weekend.

Marie Claire and Woman and Home drive Black Friday sales for UK retail partners
Zack Sullivan: “Seeing the significant growth in the TI Media titles we acquired earlier this year, is very rewarding.” Photograph: Paul Hanaoka on Unsplash.

According to Future, Marie Claire saw a 92% year on year rise in users and Woman and Home generated 149,000 page views. Future plc’s women’s lifestyle portfolio achieved an average of a 5,724% year-on-year rise in clicks to affiliate sites in the UK.

Lifestyle magazine Woman and Home saw more than 4,000 clicks to brand sites per day compared to its average rate of 1,000+. Marie Claire placed number one for search terms including ‘designer Black Friday deals’, ‘Mulberry Black Friday’ and ‘Gucci Black Friday’. While it's clear many consumers were on the hunt for fashion, others were indulging in chocolate to get them through lockdown 2.0, with clicks from Good to Know’s website resulting in over 115kg of Lindt Chocolate Balls being sold. The site drove 35,000 clicks to brand websites in total, a 9,886% rise, say the publishers.

These figures reflect, says Future, the power of its editorial content and ecommerce technology model, as well as its high-intent audiences, to grow revenues for retail brands.

Zack Sullivan, Chief Revenue Officer, UK at Future commented: “These figures clearly show how Future’s strong track record of harnessing technology and content to drive online audiences has powered significant online audience growth this Black Friday. Seeing the significant growth in the TI Media titles we acquired earlier this year, is very rewarding and we’re delighted to be able to share the value of our model today.”

Matthew Smith, Future’s Director of Ecommerce, added: “It is clear that Future is ideally positioned to be a highly valued partner to retailers, using our established technology and expert editorial to drive sales.”

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