This special collectors’ magazine has seen its advertising volume increase by 8.7% compared to last year’s October issue, producing the highest advertising revenue issue in the last five years, says IPC Media.
Marie Claire’s 25th issue features a birthday portfolio showcasing British female icons from the last 25 years, featuring Vivienne Westwood, Joanna Lumley, Helen Fielding and Gillian Anderson alongside the next generation of British icons including Sheridan Smith, Laura Whitmore and Jodie Whittaker. Anniversary-themed content includes photos of previous Marie Claire editors reliving the magazine’s highlights, while fashion doyenne Elizabeth Walker recalls 25 years of fabulous fashion moments. Six columnists including Julie Burchill, Zoe Williams, Miranda Sawyer and Suzanne Moore celebrate 25 years of pioneering women, from presidents and powerhouses to rock stars and writers. The issue also includes an interview with cover-star Lena Dunham who debuts with her first cover on the UK newsstand.
The collectors’ issue also comes with a 28 page special section dedicated to iconic beauty products launched in the past 25 years. The section created in collaboration with House of Fraser, features a collection of beautiful still-life photographs and the department store will be supporting the activity with in-store events throughout the month including, reader evenings within the beauty halls of their Oxford Street and Glasgow branches.
Marie Claire editor-in-chief, Trish Halpin says: “Marie Claire has consistently delivered thought-provoking features with inspirational fashion and beauty to surprise and inspire British women over the past 25 years. I am immensely proud to be at the helm of this fantastic magazine brand as we celebrate this special birthday.”
Publishing director, Justine Southall adds: “This is an amazing achievement for Marie Claire. To still be at the top of our game after 25 years and to have successfully created a cross-platform brand that talks so successfully to hundreds of thousands of British women, is worthy of celebration – the October issue, web site content and 25th Birthday activity absolutely deliver that!”
Marie Claire’s 25th birthday issue is offering readers a free new Clinique repair wear laser focus worth £15 (UK newsstand copies only) and is on sale from 29th August.
