Available in the October issue of Men’s Health, the modern luxury 100 page magazine fuses together the worlds of sports and fashion.
Men’s Health Urban Active’s curated content will span three distinct editorial pillars – luxury gym wear and sports street wear, premium action wear and outdoor wear and luxury accessories.
Urban Active offers a new way for advertisers to engage with the Men’s Health male audience with high-profile partnerships agreed with Armani, Porsche Design and Tommy Hilfiger amongst others.
The Urban Active initiative, produced in partnership with Harrods, has been extended across Hearst-Rodale’s title Women’s Health, with an exclusive 24 page female focused supplement which is currently available in the September/October issue.
The Urban Active supplement will be officially unveiled at an exclusive evening event held on the 5th floor of the Harrods Sports Department on Thursday 5th September. Guests, including Men’s Health readers and key advertisers, are expected to attend and immerse themselves within an interactive high-end luxury fashion environment featuring special offers, competitions and purchase incentives. Guests will also be treated to a live DJ music set.
Men’s Health Publisher Duncan Chater says, “The Urban Active project was launched in response to our readers’ demands for extended coverage of luxury sport and streetwear. As the leading men's lifestyle brand Men's Health is proud to offer the first dedicated Sport Luxury Fashion Magazine to the UK consumer. We were delighted to partner with Harrods on this project as they have the most extensive selection of premium brands in this sector.”
Jason Broderick, Menswear and Sportswear, General Merchandise Manager at Harrods says, “Harrods is delighted to partner with Men’s Heath for the Urban Active project. Sports and Fashion go hand in hand and we are proud to work with Men’s Health to provide a platform for our great selection of premium Sports Fashion brands.”
