MORE Indonesia is expected to be available on newsstands in July 2010. It will be published in the local language, Bahasa, and initially be distributed throughout Indonesia’s major cities. Indonesia has the world’s fourth-largest population.
MORE Indonesia is the third-licensed international edition for the brand, which targets women and focuses on health, beauty, fashion, and society. It was launched by Meredith in 1998, and its current circulation in the United States is 1.3 million. MORE is also published in Canada in both English and French under license with Transcontinental Media.
Meredith media brands are currently distributed in nearly 60 countries throughout the world. The licensed edition of MORE Indonesia is the 20th licensed agreement for the company of its popular media brands including Better Homes and Gardens in Australia, China and India, and Parents in China, Greece, Indonesia and Turkey among others.
“The launch of MORE in Indonesia is an important step in our strategy to expand the reach of our industry-leading brands internationally to meet growing consumer and advertiser demand,” said John Zieser (pictured), Meredith’s Chief Development Officer. “MORE’s expert content has a wide appeal to international audiences, and the global advertising clients that want to reach them. We will continue to look for similar alliances across the globe.”
“MORE has always had a global consciousness, whether it was taking a look at women around the world turning 40 – from France to Afghanistan – or to the current story about how global warming is affecting women around the world ,” said Lesley Jane Seymour, Editor-in-Chief, MORE. “Today’s smart, savvy, stylish women feel a connection to all their global sisters, so it’s no surprise that MORE is the perfect magazine for women of style and substance around the world.”.
“The MORE brand fits nicely into and will enhance our portfolio, and we believe it will inspire Indonesian women,” said Adrian Sebastian Herlambang, Business Director of Kompas Gramedia Magazine Group.
About Meredith Corporation
Meredith says: “Meredith Corp - owner of powerful consumer brands such as Better Homes and Gardens, Parents and Family Circle and cutting-edge marketing capabilities – is the No. 1 media and marketing company serving American women. Meredith’s brands are available in more than 55 countries, including China, India and Indonesia, accessible to hundreds of millions of consumers around the world.
Meredith’s brands are available in more than 55 countries, including China, India and Indonesia, accessible to hundreds of millions of consumers around the world.
Meredith uses its deep knowledge of the consumer and multi-media platform expertise to create innovative advertising and marketing programs for many of the world’s largest companies. In the last three years, Meredith has added significantly to its portfolio through acquisitions and investments in the digital, mobile, word-of-mouth, health care, and database areas.
Meredith is actively seeking international licensing and strategic partners. If your company is interested in aligning with one of America’s leading media and marketing companies, please contact John Zieser, Chief Development Officer (john.zieser@meredith.com)."
About Kompas Gramedia
Kompas says: “Kompas Gramedia began in 1963 with the publication of Intisari magazine, which is targeted to the general public and has since become a major group of companies in Indonesia. Kompas Gramedia Magazine Group publishes 83 magazines across six different genres of consumer interest: men, women and lifestyle, children, automotive, general interests, and digital.
Kompas Gramedia Group owns and operates diversified businesses that include magazine, book, and newspaper printing and publishing, hotel and property management, and manufacturing and distribution. The company employs more than 12,000 people.”
