With a global monthly circulation of over 2.2 million, and translated in to five languages, The Red Bulletin magazine is one of the world’s largest men’s lifestyle magazines.
The magazine will be distributed on the first Monday of every month, starting from January 13th, with Metro organising the distribution and ABC compliance.
100,000 copies will be available throughout London; hand distributed outside selected train stations at three peak traffic points throughout the day: morning, afternoon and evening.
In return, Red Bull Media House will create bespoke content for use on Metro.co.uk throughout 2014, including video content and exclusive columns from leading athletes such as snowboarder Aimee Fuller, one of GB’s brightest snowboarding talents.
Sophie Robinson, Creative Director at Metro said: “We’re excited to be taking our existing relationship with Red Bull in this unique new direction. We’ve been fans of The Red Bulletin for a long time and feel it’s a partnership which both Metro and Red Bull will benefit from hugely.”
