The launch indicates a strong vote of confidence for the popular gaming destination which has exceeded all expectations since launching in June 2013, say the publishers.
The campaign by Dare – who created Metro Play’s popular print adverts at launch – will run for a month until January 30th and will be supported across all Metro platforms including print, tablet, mobile and web.
The campaign targets urbanite casino players and focuses on Metro Play as an attractive destination for both male and female consumers alike. The adverts feature real people going about their daily lives in the city with playful voice-overs which talk about the brand, the breadth of available games and exclusive sign-up offers.
Jamie Walters, Managing Director at Metro Play, said: “We are very excited about the launch of this TV campaign and the impact it will have on Metro Play. The business has exceeded expectations since it launched in June this year and we expect this marketing push to take us to the next level. The two ads have a great sense of humour about them while also explaining that we have great games and sign up offers, conveying the playful and fun experience customers have on Metro Play Casino.”
Toby Horry, Managing Director at Dare, said: "We’re delighted to have delivered a creative idea that has real stand out and longevity in this market. Building on Metro Play’s successful launch, we feel that this campaign will really help drive the business."
