Entitled WARP, the tablet and smartphone magazine will marry sleek design and interactive content to explore the themes, trends and technologies that are changing everyday living, says Metro. Each week will feature branded content built around the new Ford Focus, linking each edition’s theme to the new model’s advanced technology features.
There will be four editions of WARP released every Friday within Metro’s Connect section on tablet and smartphone. The first edition launches on Friday 7th November.
WARP will also showcase Flip technology, where the reader can rotate their digital device to unlock a hidden layer of content exploring technology’s past.
The digital magazines are being supported by a "robust" multi media campaign across Metro’s online and offline platforms, including a double page spread in paper every Friday featuring highlights from each edition of WARP.
Colin Kennedy, Commercial Content Director, Metro: “WARP is exactly the kind of ambitious content project we had in mind when we set up Metro Story. Luckily Ford also had high ambitions for the project and working hand in hand has allowed us to invest in high quality content and design, creating something of real value for our gadget-loving tablet and smartphone readers.”
Anthony Ireson, Ford Marketing Director: “Our new Ford Focus is full of remarkable technology designed to enhance the driver’s abilities, so partnering with Metro to create WARP gives us a fantastic platform to highlight the new model’s advanced features whilst delivering relevant content to a tech-savvy and forward-thinking consumer.”
