DanAds, a global advertising technology and a white-label self-serve platform provider for over 40 publishers and brands worldwide, has announced a new partnership with Brand Metrics, a provider of automated brand lift data. This collaboration aims to enhance advertising opportunities within the media industry, delivering a complete and effective offering tailored to the unique needs of publishers and their advertisers.
Brand lift data captures the degree to which audiences exposed to a campaign are impacted across four key metrics - brand awareness, consideration, preference and buying intent.
Through this partnership, DanAds says clients can offer their advertisers enhanced ROI data, including premium metrics. This comprehensive data enables advertisers to make more informed decisions and achieve better campaign outcomes.
"This partnership marks a significant milestone in the advertising industry, allowing advertisers and agencies of all sizes to measure the true impact of their campaigns," said Peo Persson, co-founder & CCO at DanAds. "By integrating Brand Metrics' tools, we are empowering our users with data-driven insights that were previously inaccessible to many. This collaboration perfectly aligns with our commitment to automation, scalability, and self-service."
Mikael Larsson, chief operating officer at Brand Metrics, added, "We are excited to join forces with DanAds to offer comprehensive brand lift data through their innovative platform solutions. This partnership allows us to reach a wider audience, providing advertisers with the tools they need to understand and optimize their campaigns effectively. Together, we are transforming the advertising landscape by making high-quality brand lift measurement accessible to all."
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