Most extra copies of the newspaper, say the publishers, will be distributed in the London area, upping the number available each weekday morning to almost 900,000 in the capital. Metro will also be expanding the London edition’s existing presence on the bus network and will become available to commuters on selected buses in London and the South East.
Charlie Cox, CEO, Metro said: “This move is testament to Metro’s continued success and means we will be reaching an even larger valuable commuter audience with our relevant and engaging content. We’re pleased to be able to serve the demand for our bite-size news, sport, entertainment and daily features.”
Ted Young, Editor, Metro said: “Our loyal readers are actively picking Metro up every weekday morning and this is clearly demonstrated by the extremely low return rate we see on our London edition at only 1.25%. We know the appetite is definitely there for these extra copies.”
At the same time, Metro has confirmed it will be taking over the operations of four Metro franchises – Scotland, East Midlands, Bristol and Cardiff – from Trinity Mirror, who acquired the regional newspapers of Local World in October 2015. The change will be effective from 1 January 2017.
