Taking place at the BAFTA headquarters in London from 6.30pm on September 17th, speakers will share mobile strategies and latest successes in the mobile marketing arena with their peers; providing a platform for other brands and agencies to learn directly from one another on how to effectively maximise the mobile channel for sales and marketing objectives.
Kees Mulder, EMEA Marketing Director and Vice President at Kodak and Paul Taylor, Mobile Strategist & Planner at the COI, will explain how mobile fits into the marketing mix for them, the types of consumer groups that mobile helps them to reach, what has worked on mobile and what hasn’t and what their long term vision for the space is. In his presentation, Mike Parsons, Managing Director of Tribal DDB will discuss how and why agencies need to adapt in order to take advantage of the mobile channel for their clients.
The briefing session will be followed by a drinks reception co-hosted by GetJar, Golden Gekko, Incentivated and Velti, providing attendees with the opportunity to network, ask questions and exchange ideas. The reception further demonstrates the ability of the MMA to bring together a range of companies who are each leaders in their separate fields in a local market who share a commitment to working together on education and business development initiatives for the market.
The event will also demonstrate a range of positive proof points for the mobile channel, with mobile registration via text, WAP push messages featuring links to the event mobile site and an SMS reminder alert to attendees on the day, all provided by Que Pasa. Rapide Communications will supply the capability for attendee feedback via SMS.
The September event follows the success of the inaugural Brand and Agency Briefing in March, says the MMA, at which representatives from British Airways, the Guardian and Ogilvy Group shared their thoughts and experiences with an audience of more than 250, half of which came from brands, agencies and publishers.
To register for the event, text “MMA” followed by name and company to 88080. For more information on the work of the MMA UK Council, visit mmaglobal.com/region/europe/united-kingdom.
About the Mobile Marketing Association (MMA)
The MMA says: “The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.”
