The stylish event, which kicks off in September this year, involves some of the world’s leading fashion and beauty brands and reaches more than six million women across the UK, says NatMag. This year, 30 Days of Fashion and Beauty 2011 has attracted more than 80 new brands, providing them with the opportunity to directly target NatMag’s readers and consumers across the company’s print and digital portfolio.
NatMag, Hearst Corporation’s principal business in the UK, first launched 30 Days of Fashion & Beauty in 2008, to celebrate the passions and interests of its readers while offering an innovative platform to drive sales for advertisers.
The event’s sister website, www.30days.co.uk, which launched this month, will again be providing online and social media support for 30 Days of Fashion & Beauty as part of the month-long festival’s integrated marketing campaign.
In the lead up to September, hundreds of online giveaways including a VIP experience from London Fashion Weekend, Swarovski jewellery, gift cards from Reiss, French Connection, OFFICE and Jaeger, Elizabeth Arden Eight Hour Cream, fragrances and make-up, are on offer.
BrandAlley.co.uk is also offering three readers the chance to win £250 to spend when they register for the 30 Days e-newsletter.
The website will be regularly updated with new events, offers, reviews, content and giveaways from all participating NatMag titles – Cosmopolitan, Company SHE, Good Housekeeping, Harper’s Bazaar, Prima, Zest, Reveal, Best, allaboutyou.com and handbag.com. Each title will have its own unique landing page which can be accessed simply by clicking on the logo from the homepage.
NatMag’s Group Commercial Director, Matt Salmon (pictured), says: “30 Days of Fashion & Beauty is now in its fourth year and still remains unchallenged as an innovative, multi-media solution for advertisers. It is testament to the strength of the event that we are still able to attract new brands to the campaign which engages more female UK consumers each year. The 2011 programme will continue this trend with our biggest and most exciting event to date.”
