The publishers say: Positively populist in its coverage, Scout London will distil the city’s best food and drink venues, shopping experiences, sport and fitness, film, comedy, club nights, arts and culture and live music into a free weekly publication. 125,000 copies of the magazine will be distributed at tube and railway stations, select retailers, hotels, health clubs and offices across the city. Featuring events taking place throughout the week the magazine will serve as an entertainment expert for Londoners whatever their interests.
Distributed every Tuesday morning, Scout London will be in high demand by the millions of people who live in London or travel into the city on public transport. It will also be a valued resource amongst the 14.6 million people who visit London every year about the best things to do and places to visit across the capital beyond the usual tourist hot spots.
The Olympic and Paralympic Games will bring millions more visitors from all over the world to the capital this summer. During the Games Scout London will provide Londoners and visitors alike with the best of what’s happening outside of the Olympic venues and across the city.
Jim Zambrano (pictured), founder of Scout London, said: “There’s so much going on in London, it’s very easy to be overwhelmed and miss out on the best that the city has to offer. Scout London condenses this long list of activities, events and happenings to highlight how Londoners should best spend their time and money. For visitors to the capital, Scout London will be the perfect handbook to the city, showing them how to make the most of their stay in the city and avoid the tourist traps.”
“Scout London is the perfect platform for advertisers targeting outgoing Londoners. It has great pass-on potential as it comes out every Tuesday, giving people plenty of time to plan their weekend activities, ensure they don’t miss a must-see midweek activity and then share it with a friend.”
Scout London is the only free guide to everything London. It bring Londoners the best in art & culture, comedy, film, food & drink, LGBT, music & clubbing, sport & fitness and theatre every Tuesday morning from March 2012.
Scout London is now online at www.scoutlondon.com and will be available on the iPad and for download on the popular Kindle reader.
Scout London is distributed by Emblem Group Limited, the pioneer of free press distribution in London. Approximately 50% of copies will be hand distributed outside major London Underground and National Rail stations.
