Readly says the CRM and social campaign will see its subscribers being encouraged to find a hidden ‘Surprise Token’ placed within the latest issue of ‘Frozen - The Official Magazine’ on the app. Once readers have found the token, they can enter a competition to win a Readly subscription, a Yoto Player and the Yoto Disney Classic Collection cards.
Readly, a magazine and newspaper app with over 7,500 titles, says it has over 80 Disney magazines on its platform. It features character comics such as Disney’s Frozen, Mickey Mouse, Donald Duck, High School Musical, Star Wars and MARVEL. Readly says parental controls are in place and as a subscription gives users five profiles per household, the whole family can read.
Marie-Sophie von Bibra, chief marketing officer at Readly says: “We are delighted to collaborate with Disney to host this surprise Christmas token campaign and drive readership of Frozen magazine amongst our family audience during a key seasonal time. The prize will give subscribers a chance to win something very special this Christmas so we are sure it will prove popular amongst the families that read the broad portfolio of magazines and newspapers on the app.”
The Yoto Player is a screen-free smart speaker for kids that aims to inspire creative, independent play. The Yoto Disney Classic Collection cards are retellings of Disney classics to capture kids’ imaginations for years to come, added Readly.
The competition will be promoted to Readly subscribers via social media and CRM from November 2024.
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