In an unprecedented move, six leading newspaper groups are combining forces to create a package across all of their platforms on a single day. A competition, devised by Newsworks, will offer a package worth up to £300,000.
Agency planners will compete for the free space by submitting a proposal – for a charity, brand, service or an idea that they feel passionate about – which could be transformed by influencing 20 million people in one day.
Entries will be shortlisted by senior executives from the newspaper industry and the finalists will present to a Dragons’ Den of top clients at Newsworks’ Shift 2014 conference on 10 April. As well as securing up to £300,000 worth of space across all major UK newsbrands, the winner will be crowned ‘Influencer of the Year’.
The winning idea will run across all major UK newsbrand platforms – print, tablet, online and mobile – on 22 July 2014 in titles from Guardian News & Media, Independent Print, Evening Standard, Mail Newspapers, Trinity Mirror, News UK and Telegraph Media Group.
Rufus Olins, chief executive of Newsworks, said: “This is a chance to get the nation talking. We are looking for ideas that will influence behaviour, as well as showing an imaginative use of newsbrands. The Day of influence gives rising agency stars an opportunity to make a difference and to make a name for themselves at Shift 2014. We hope the competition will inspire some creative thinking and provide a platform for some mould-breaking ideas. I am looking forward to seeing the results.”
Newsworks’ Day of influence competition is now open for entries. The closing date is 20 March 2014.
