Reporting to Dominic Carter, Commercial Director at News International, Brendan (pictured) will be responsible for multi-platform revenues across all three News International brands: The Times, The Sunday Times and The Sun.
Before becoming Sales Director, Brendan was Head of Strategy for The Sun reporting into Abba Newbery, Director of Advertising Strategy. His role involved devising profitable commercial brand strategies, developing and executing client contact strategies as well as maintaining agency relationships and implementing thought leadership and innovation. Prior to joining News International, Brendan held a variety of media planning and strategy roles at NMA, MediaCom, ZenithOptimedia, and Starcom MediaVest.
Dominic Carter, Commercial Director at News International, commented: “Brendan’s experience and skill-set gave us the confidence to appoint him as Sales Director during Karin’s maternity leave. I’m looking forward to working with Brendan to drive the team to increase sales across all of our print and digital titles. He will bring a fresh perspective and strategic approach to deliver our future growth.”
Brendan Judge, Sales Director at News International, said: “It’s a great opportunity and I’m looking forward to working with a very talented sales team across some of the greatest media brands in the UK. We will continue to drive growth in the business and the announcement of the Premiership rights for on-line and mobile is only the start.”
