With guidance from media agency Goodstuff, Ozone Ad Manager will provide advertiser and agency clients with direct access to Ozone’s first-party data set and accelerate their ability to activate digital advertising campaigns across the publisher platform. As a result of this collaboration, Goodstuff has been able to access this product first in market for their clients.
Ozone Ad Manager capitalises on the platform’s cross-publisher view of content consumption from some of the UK’s most popular editorial brands, unlocking Ozone’s claimed reach of 99% of the country’s online adults.
For the first time, the content consumption habits of audience segments across the Ozone platform can be explored directly by clients using Ozone Ad Manager. The new tool will allow users to drill into audience behaviour and consumption trends through a number of lenses, including demographics, content interest areas, device usage or daypart. Through analysis of this rich data, clients will be able to combine various elements to create actionable customer segments that can be saved and sent as a campaign request to the Ozone sales team for quick activation.
Craig Tuck, Chief Revenue Officer at The Ozone Project, said, “We're delighted to be launching the first iteration of Ozone Ad Manager and we're hugely grateful to the team at Goodstuff for partnering with us to shape what we launch to the market today. In many ways Ozone Ad Manager adds even more depth to our proposition, making it even easier for clients to both plan their campaigns around our highly attentive audiences, and activate them quickly with our team. We have a very exciting roadmap for this product, and as we roll out to more of our clients, you can expect to hear more exciting developments in the months ahead.”
Dave Carpenter, Head of Digital at Goodstuff, said, “As The Ozone Project’s very first agency partners, this collaboration for the launch of Ozone Ad Manager is further testament to the value we see in the premium publisher platform. We have been excited to see the tool develop into an intuitive, audience-led solution and look forward to activating future campaigns through Ozone Ad Manager. At Goodstuff, we’ve always been strong advocates for what Ozone represents, and we are excited to work with the team to develop new, customer-friendly capabilities such as this.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.