This significant trial represents the first launch for Ozone Outcomes; a programme of actionable metrics designed to deliver the business results that advertisers and agencies are increasingly demanding.
MG OMD will run the outcomes test across Ozone’s ‘Premium Only Video’ inventory – the platform’s outstream offering that ensures any brand’s video campaign only ever appears on the quality websites that form the publisher alliance, says The Ozone Project. The first of Ozone Outcomes to be tested will be a Cost Per Completed View (CPCV) measure – a guarantee that ensures MG OMD’s clients only pay for video adverts viewed in full, with all views independently verified.
The Ozone Project was built for brands by publishers to deliver better advertising results within premium environments. In light of the deprecation of third-party cookies, advertisers are increasingly looking for alternative ways to activate and measure successful campaigns, says the company.
Craig Tuck, Chief Revenue Officer of The Ozone Project said, “We are delighted to be working with MG OMD as our test and launch partner for Ozone Outcomes. Thanks to the outstanding results we see for advertiser campaigns through our Premium Only Video offerings, we are incredibly confident of producing equally impressive results when delivering campaigns like this on a CPCV basis. This is a very exciting partnership for us, driven by the advertiser need to deliver real business results through high attention environments, and we’re excited to learn more about our capabilities in this space as we optimise campaigns to meet MG OMD’s client goals.”
Tom Cocker, Executive Director at MG OMD said, “We are great supporters of Ozone and its ability to deliver scale across quality and contextual environments, we’re doubly thrilled to test this new outcome offering for our clients. We’re always looking to find new and innovative solutions for our clients that deliver impact to their business, whilst navigating changes to the evolving digital landscape. We look forward to working with the Ozone team to understand how we can deliver even more for them.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.