PA Media Group today announces that its sports data business, PA Betting Services has rebranded to Podium, marking a new chapter in its evolution and growth. While the name and visual identity have changed, Podium’s dedication to delivering reliable, real-time data and solutions to the sports and betting industry remains stronger than ever, added PA Media Group.
For over 40 years, the business says it has been synonymous with trust and innovation in the racing and betting sector. Its customers include Flutter, Entain, Evoke, Bet365, RMG, ARC, plus many other global rightsholders and sportsbooks, offering sports data, content, and proprietary technology. According to the company, the rebrand to Podium reflects its vision to unify and enhance its offering, providing global coverage with a unified distribution platform.
PA Media Group says this transformation follows the acquisition of iRace Media in 2023 and the partnership with Timeform which aligns with its broader strategy of driving growth and international expansion in the racing and betting sector.
Gareth Bramall, chief strategy officer at PA Media Group, said: “The rebrand to Podium marks an exciting milestone for this business and the Group as a whole and reflects our unwavering commitment to growth, innovation, and excellence. This is more than just a name change — it is a signal of our intention to lead the way in sports betting data solutions. By unifying our sports data services under one identity, we are making it easier for customers to access essential core data and cutting-edge tools that enhance their business performance. As we expand into new markets, Podium is positioned to deliver faster, more accurate, and comprehensive coverage than ever before. We are incredibly proud of what this rebrand represents for our customers, partners, and the industry.”
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