Companies using Paperlit to create branded newsstand apps to distribute publications, like magazines, catalogues, sales collateral or marketing guides, can now add live feeds to share content from their website or blog, or exclusive content for app users only, says Paperlit.
“In addition to selling digital editions, publishers want to connect with mobile audiences on a regular basis and share content when it matters most”, said Paperlit CEO & President, Luca Filigheddu. “With Paperlit Live, publishers can publish news feeds side-by-side their digital magazine kiosk, creating a fully connected, one-stop mobile experience for their readers”.
According to Paperlit, live feeds also help publishers attract more users, convert those users into paid subscribers via in-app purchase and increase app profitability.
“We have seen smaller publishers and brands struggle to increase usage of digital edition apps beyond their weekly or monthly publishing schedule”, noted Filigheddu. “When publishers share fresh content daily, hourly or on the minute, app visits increase and publishers are in-turn able to nurture users towards paying to read digital publications.”
Paperlit Live is the latest feature the company has unveiled to strengthen Paperlit’s competitive position and expand appeal outside the publishing industry to brands. Paperlit says it also offers subscription management configuration, in-app advertising, push notification, coupon management and analytics to cover a full range of requirements from magazine and brand publishers.
