Guardian US appoints Georgia Warren

The Guardian US announced in July that Georgia Warren has been appointed as editorial director, membership and supporter strategy. Warren has been working as the Guardian US membership editor in an interim capacity since January. She reports to Jane Spencer, deputy editor and SVP, strategy.

The publisher says Warren will oversee the Guardian’s communications with US supporters and develop creative strategies to deepen relationships with readers during this election year and beyond. She will also lead fundraising messaging, drive innovation in the Guardian’s US reader-revenue program, and serve as a bridge between the newsroom and commercial-side colleagues.

Additionally, the Guardian says Warren will work in close partnership with the US reader-revenue team and global colleagues across strategy, data, product and marketing. Today, the Guardian says it has nearly 270,000 recurring supporters in the US, plus roughly 170,000 annual one-time supporters. It draws an audience of more than 40 million US readers every month, making it one of the top 10 news sites in the US.

Jane Spencer, deputy editor and SVP, strategy, the Guardian US, said: “Georgia brings a passion for journalism, deep fundraising expertise and a huge amount of creative spark to this role. Her insight and energy have already been transformative, and we are delighted she’s here to stay.”

Georgia Warren, editorial director, membership and supporter strategy, the Guardian US, said: “Guardian US readers value our quality journalism so highly that although we have no paywall, many voluntarily reach into their pockets to support us. I can’t think of a better audience with whom to engage, listen and build relationships.”

Recently, the Guardian says its membership team’s rapid response to a crude tweet from Elon Musk generated a tremendous reaction from readers and supporters; and a recent email following the consequential first presidential debate led to more than 1,000 acts of support from US readers within several hours.

Warren has a background that spans digital fundraising, communications and journalism. She served as head of digital engagement for the British Labour Party from 2013 to 2015 and as a senior communications strategist for the agency Blue State, where she advised clients including Tate, Save the Children and Oxfam, on grassroots fundraising and supporter strategy. Warren began her career as an investigative reporter at the Sunday Times of London.