Rametrics 2.0 enables fast and comprehensive searches for results and insights from the company’s benchmarking database covering advertising, articles and content marketing across web, mobile, tablet, on television, radio and in print, says RAM.
For more than 15 years RAM has, in partnership with its customers in 18 countries, built a database on communication that it says is unique in the media business. Over 70 million interviews with more than 1,000,000 panelists have been conducted. All panelists are segmented with more than 40 sociodemographic variables and each survey is stored with a large amount of meta data per media channel and measured content.
With the new Rametrics Big-Data tool, customers can generate tailored reports and insights fast using information based on all measurement metrics in the database.
According to RAM, the answers on what consumers actually want and appreciate when it comes to specific content, and the channel they want it in can be found in the database as well as on how an ad, an article or a content marketing piece are related and received, where they should be placed and to what audience segment they should be targeted.
“With the launch of Rametrics 2.0, we have created a tool that brings our unique database to life and reaffirms to our customers and partners that our pioneering methods to create a rock solid foundation for intelligent and informed decision making are unrivalled in the market,” says Staffan Hultén, founder and Chief of Methodology of RAM group.
“For customers who have not yet signed up for a license a world of possibility and a treasure trove of knowledge awaits that will increase their understanding of what drives engagement, loyalty, brand awareness and sales. Coupled with the ability to conduct sophisticated multimedia measurements and our unique digital traffic and campaign effectiveness measurement tool Inviso, RAM has through the launch of Rametrics 2.0 completed a solution for media research that is simply 'Best in class'."
