Runner’s World has digitally recreated the unique product benefits of Puma Glow with an exclusive and bespoke homepage takeover launching on 31October. The Glow range ‘brings light to dark’ with glow-in-the-dark and reflective product detailing that adapts to a runner’s natural conditions, keeping them highly visible during the day, night and in low light winter conditions, says Runner’s World.
Created entirely in-house, Runner’s World has collaborated with Puma to develop a unique digital skin that seamlessly wraps the entire homepage to bring life to the Glow range.
Designed to provide an engaging and uninterrupted experience, users will enter a darkened ‘night time’ Runner’s World website which glows with Puma takeover adverts. The homepage then gradually fades into vision, transforming runnersworld.co.uk into ‘day’ and revealing the products in their brighter forms. The images continue to fade in and out of ‘night and day’ while users are encouraged to discover more about the Glow range or to purchase their chosen product via a simple click-through.
Hearst-Rodale UK Group Publishing Director Alun Williams says, “Runnersworld.co.uk is one of the most innovative and best-loved magazine websites in the UK, and we’re delighted to partner with Puma to bring life to its Glow range. This exciting digital initiative is a great example of how Runner’s World can deliver bespoke advertising solutions with high standout to engage and inspire runners to continue to enjoy running in all seasons.”
Ruth How, PUMA Head of Marketing across the UK, Ireland and Benelux says, “We are excited about this partnership with Runner’s World and delighted to be able to bring a product story to life in this way”
