Scott takes up his position with immediate effect and Simon Foster will resume his position as CEO of UBM EMEA.
UBM Americas is the largest B2B Exhibition business in the US and also has a growing presence in Brazil and Mexico, says UBM. Scott will focus on continuing the implementation of UBM’s ‘Events First’ strategy and the unification of the UBM Americas business, including the ongoing integration of the Advanstar business.
Scott has a strong leadership background in multi-platform innovation and transforming businesses with new areas, for profitability and growth. He was most recently President of Rodale, the leading healthy lifestyle media company that owns hallmark brands such as Men’s Health and Bicycling and serves more than 75 million customers globally. At Rodale, Scott developed and led the strategy to transform a once publishing-focused company into the multiplatform health and wellness business it is today. During his tenure, Scott improved monetization, expanded live events and established a foundation for new business models in a variety of areas. Scott was previously President of Dow Jones Corporate Markets Group, where he drove the digital strategy and led Internet product expansion during a critical period of transformation and growth, says UBM.
Tim Cobbold, Chief Executive of UBM plc, said: “I am delighted Scott is joining UBM. His leadership experience, his focus on operational excellence and his appreciation of the value of content mean he is perfectly placed to continue to implement our “Events First” strategy and the unification of our UBM Americas business.”
Scott Schulman commented: “I am thrilled to be appointed to lead America’s largest B2B Exhibitions business. UBM’s ‘Events First’ strategy provides an excellent framework for further developing UBM Americas and I am excited at the opportunities to enhance the business and deliver more for our customers.”
