CIMA and AICPA entered a joint venture in April 2011 to create an international designation for management accountants – to be known as CGMA. To support the launch of the new designation on 31 January 2012, Seven has worked with the two member bodies to launch CGMA Magazine – a 52-page publication and accompanying website that cover global management accountancy and broader business issues.
The magazine and website – which will be regularly updated with features, practical articles and infographics – will be a core part of the organisations’ strategy to encourage existing AICPA members to obtain the CGMA designation. Existing CIMA members with the relevant experience will automatically receive CGMA status, but the product will serve as a retention tool by offering robust, sophisticated and unique content that they cannot obtain through existing publications.
Lawrie Holmes, editor of CGMA content for Seven, said: “Our aim is to demonstrate the value of obtaining a global view of business and management accountancy issues through analysis of the hot topics of the day, practical guidance to help members drive their organisations forward, and insight and advice from some of the world’s leading CFOs.
“That’s reflected in our inaugural print issue, which includes an interview with the chairman of sports giant Puma, research into the causes of corporate collapse and guidance on the benefits of entering emerging markets.”
Sean King, CEO, Seven, said: “The B2B professional association sectors are a growing market for Seven. Clients in this space, worldwide, are now recognising the fact that they can work with the very best content agencies, to add value to their activities to recruit and retain their members more effectively. In 2012, this will be a real focus for Seven on a global level, as it capitalises on the success of 2011.”
Seven also manages and monetises CIMA’s multi-channel media portfolio, including Financial Management, a monthly member title with a circulation of 183,000 across 168 countries, and the quarterly thought-leadership title Excellence in Leadership.
Seven recently announced the appointment of Brand Republic Group Publishing Director Rachael Stilwell to head up its rapidly expanding B2B division.
Stilwell will be responsible for growing Seven’s existing B2B portfolio and spearheading the company’s ambitious UK and international growth strategy.
