The client-agency jury, led by Marc Mathieu, SVP marketing, Unilever, have whittled the entries down to a shortlist for each of the six categories.
The winners will be announced at a party at the Groucho Club on Thursday 28 November.
The Shortlist
BEST NEWSPAPER CAMPAIGN
These entries celebrate communication investment where newspapers played a specific strategic role
Manning Gottlieb OMD - Spread the Warmth (Age UK)
Manning Gottlieb OMD - "We did the maths" (Dacia owned by Renault UK)
Manning Gottlieb OMD - Shop Spring (John Lewis)
Initiative UK - Get London Reading (NOOK)
Initiative UK - Horsemeat: National Crisis Averted (Tesco plc)
BEST NEWSBRANDS CAMPAIGN
Newsbrands exist across many platforms today. Entries feature print plus at least one other newsbrand-owned platform (tablet, mobile, app etc)
Mindshare - Tour De France (ITV Sport and the Guardian)
Manning Gottlieb OMD - Shop Spring (John Lewis)
Initiative UK - Get London Reading (NOOK)
MediaCom - Mii time (SEAT)
Target Media - Film 'Broken' (StudioCanal)
BEST TOPICAL CAMPAIGN
Newsbrands can be used powerfully and quickly for short-term and tactical objectives. Entrants show the nature of the desired response and how the media placement boosted overall impact
Manning Gottlieb OMD - Spread the Warmth (Age UK)
OMD - C4 Paralympics (Channel 4)
MediaCom - Great Britons (DFS)
M2M - Yes we Vati-can! (Paddy Power)
Manning Gottlieb OMD - Eden Hazard (Specsavers)
Initiative UK - Horsemeat: National Crisis Averted (Tesco plc)
TABLET AWARD
Tablets have brought a new journalistic grammar to newsbrands, with changing workflows and innovative storytelling techniques. Entrants demonstrate how they used tablets for a brand to good effect
PHD - Expedia & Metro Tablet City Guides (Expedia)
OMD - Hero brands (Peugeot)
KR Media - Thomas Pink Cartoons (Thomas Pink)
Manning Gottlieb OMD - Unleash your Mojo (Virgin Holidays and News UK Partnership)
OMNIMEDIA
These entries feature the use of newsbrands alongside the use of any number of other media (TV, outdoor etc)
Carat - World's Largest Pub Quiz with Bell's (Bells/Diageo)
Mindshare - Dove Men + Care (Dove/Unilever)
MediaCom - Switch and Save (Sky)
BEST USE OF CONTENT
These entries capture work in sponsorships, branded content, advertorials, promotions, prize competitions and the many routes where brands can be integrated into the editorial fabric of newsbrands
Mindshare - Andrex Eco (Andrex and the Guardian)
Vizeum – Supercharging Influencer Opinion (BMWi3)
PHD - Expedia & Metro Tablet City Guides (Expedia)
MediaCom - Wannabe Wine Buffs (Majestic Wine)
Rocket – Sega Rome II Guardian (SEGA)
Manning Gottlieb OMD - Unleash your Mojo (Virgin Holidays and News UK)
MediaCom - The Guardian brings you England (Visit England)
Rufus Olins, chief executive, Newsworks, said: “These awards demonstrate that great media thinking is alive and well in the UK. It was really great to see such an impressive range of high quality entries, from car manufacturers and retailers to personal grooming and travel.”
