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Some takeaways from our May / June issue

James Evelegh picks out some takeaways from the May / June issue of InPublishing magazine.

By James Evelegh

Some takeaways from our May / June issue

The May / June issue of InPublishing magazine was mailed out last week. Here are some takeaways from the issue:

  1. Definition of workflow insanity: doing the same thing over and over again, when what you’re doing is COMPLETELY AND UTTERLY UNNECESSARY.
  2. The future of news: assembling multi-disciplinary teams who display maximum flexibility is vital, as is the need to have definitions of what represents success to avoid doing digital things just for the sake of it.
  3. Having the go-to URL in your sector makes a difference. Opera and BBC Music Magazine clearly got in there early with opera.co.uk and classical-music.com respectively.
  4. We’ve moved straight from one global crisis to the next – families are facing huge challenges with how to feed themselves on a budget. For some publishers, this presents a challenge equivalent to lockdown.
  5. Knowledge is power, but knowledge delayed means opportunities missed. If performance data takes too long to collate, then decisions are either deferred or made on the basis of incomplete knowledge.
  6. The best digital editions create new space for advertising, but it’s important to educate advertisers.
  7. One sign that you’ve successfully transformed your organisation: you will have people at every level constantly spinning out models to see what works and what doesn’t.
  8. When formulating your content strategy, always start with a clear understanding of exactly what your core audience wants (or could want) and work your way out from there.
  9. It doesn’t matter how clever an editor or columnist is. If they all come from a narrow background and surround themselves with similar people, their overall vision will be just a fraction of the full spectrum.
  10. The metaverse in perspective: Gartner reckons one in four people will spend an hour a day in the metaverse by 2026 but it puts the trend outside its 8-year time frame for emerging technologies.
  11. To optimise the online reading experience, put as little in the way of their reading experience as possible. Try not to break the flow of scanning an article.
  12. The problem with data is that often people understand just one part of it – the part they are responsible for, and rarely does the whole company engage with what the whole audience is doing.
  13. Ensuring you have the right technology in place is the first step for any publisher launching a new ecommerce venture. It’s the difference between making five dollars and fifty dollars.
  14. Publishers should invest in driving member engagement with regular prompts and reminders and should monitor analytics carefully and consider setting up a customer success team to engage new members.
  15. AI has passed the novelty stage and is now integral for how businesses are planning for growth and development post-pandemic and beyond.
  16. There are a number of companies which have slipped back into panic mode as the cost crunch bites. But, be resilient, optimistic, energetic, creative and agile and… you’ll be alright!

If you want to read the full issue, then please register here. Once you’ve completed your registration, you’ll be provided with a link to the digital edition.


You can catch James Evelegh’s regular column in the InPubWeekly newsletter, which you can register to receive here.