Southbank homes portfolio lands John Lewis deal

IPC Southbank is working with John Lewis in a significant partnership this autumn to promote their autumn collection across five of its home interest titles.

The campaign launches with an eight-page bound-in section running in the October issues of Ideal Home, Homes & Gardens, Livingetc, Country Homes & Interiors and 25 Beautiful Homes. This is followed with a 10-page bound-in section in the November issues of each title. There are two creative treatments running across the portfolio, each highlighting John Lewis’s homes expertise and promoting stylish looks readers will love.

In addition, readers will also be able to enter a competition to win Ideal Home’s October cover look, which is styled entirely with furniture and accessories from the John Lewis autumn range. Ideal Home’s October issue will also include a copy of the John Lewis autumn/winter catalogue.

The campaign is extended online with activity on Southbank’s standalone homes portal, The site will include John Lewis advertorials, as well as featuring John Lewis products in its Product Finder franchise.

Craig Inglis, Head of Brand Communications at John Lewis says: "The campaign reveals the breadth and quality of products available for the home from John Lewis. The campaign aims to inspire shoppers to show them that with imagination and courage, the design possibilities are endless."

Jackie Newcombe, Managing Director of IPC Southbank adds: "As the market leader in the important Homes sector we can offer our clients a unique opportunity to add value to their propositions. We are thrilled to be working so closely with John Lewis to inspire consumers to unlock the potential of their homes as the very heart of family life."