Stevie, who officially begins in the new role this week, will be responsible for leading all engagement activity with media agencies at digital trading head level. She will also be tasked with further developing the commercial and creative proposition of 1XL to both agencies and clients, as well as being an advocate for local news media and 1XL, highlighting the compelling opportunities it presents brands.
She joins 1XL from The Press Association where she was Head of Digital Partnerships, responsible for driving digital content growth across existing broadcasters and publishers as well as establishing new relationships across premium publisher brands. Prior to this, Stevie held senior sales positions at both The Telegraph and Glam Media where as Group Account Director she was responsible for both UK and International revenue generation across a portfolio of London’s top media agencies.
1XL is a digital advertising platform formed by a UK media-first partnership that brings together 30 of the country’s longest established news publishers to enable advertisers to harness the aggregated strength and scale of local media.
Scott Gill, MD at 1XL said: “Stevie’s appointment is a very exciting addition to the team and highlights our commitment to continued growth for the 1XL platform. Her fantastic media and digital experience, coupled with her unparalleled understanding of the publishing world, will play a key part in delivering exceptional results for our clients by offering unprecedented opportunities to scale campaigns through ‘mass localisation’.”
Stevie Stewart, Head of Sales at 1XL added: “1XL is continuing to showcase the power of local media, allowing brands to reach audiences nationwide in relevant and effective ways. I look forward to helping the team lead the charge in local media inventory, as well as delivering unmatched results for our clients.”
