The prize, a cheque of £750, was presented by Macmillan’s Deputy Chairman, Mike Barnard, at the student-led Publishing Innovation Conference held at the College on 9th March 2012.
(Picture shows Carolyn Jones receiving award from Mike Barnard of Macmillan.)
The annual prize is awarded to the student who achieves the highest overall grade on the MA Publishing course. During the course she and fellow students created Yuppie, a self-published digital and print magazine covering arts, culture, current affairs and fashion. The magazine has now launched two issues with Carolyn at the helm as the creative director. Her high scoring thesis – A Digital Approach to Brand Management within the Luxury Magazine Market – examined the importance of building relationships with readers through digital platforms.
Des O’Rourke, MA Publishing course director at LCC, said: “Our teaching of digital publishing was made relevant when Anthony Forbes Watson, MD of Pan Macmillan, commented on how relevant Carolyn’s thesis was to one of Macmillan’s future goals, which is to build engaging online reader group communities over the next two or so years.”
Carolyn says: “I am truly delighted to have won such a prestigious award. The Publishing MA at LCC was a fantastic experience that presented me with many challenges, allowing me to develop the confidence needed in order to go out and grasp every opportunity in order to achieve success. I am excited to begin putting all that I have learnt into practice.”
She has now secured employment at Progressive Digital Media.
See more of her work at carolynmariejones.co.uk
About the MA Publishing
The LCC says: “This course provides world-class interdisciplinary practice and theory to prepare future publishing professionals for the era of media convergence. Specialist pathways engage industry speakers, conferences, production resources and visits from across the rapidly changing book, magazine and cross-platform media sectors supported by partnerships with the major global publishing houses from Penguin with the major global publishing houses from Penguin to IPC Media (Time Warner).
The Publishing Innovation Conference is organised annually by a group of MA Publishing students at the London College of Communication. Sponsored by Macmillan, the conference is now in its eighth year and consistently attracts renowned speakers from the publishing industry. Past speakers include Henry Volans (Faber & Faber), Ben Hammersley (Wired UK), Helen Fraser (Penguin), Richard Charkin (Bloomsbury), Dylan Jones (GQ Magazine), and Andy Cowles (IPC Media).
London College of Communication (LCC) is a world leader for delivering industry-orientated media and design courses for the digital age. Located in the Elephant & Castle the College remains at the forefront of pioneering undergraduate, postgraduate and research programmes which are geared to preparing students for successful creative careers. Lecturers and support staff with major practice backgrounds work to maintain strong professional relationships and links with industry to ensure that the College's portfolio of courses continues to keep pace with the rapidly-changing new media and design environment.
University of the Arts London is a vibrant world centre for innovation in art, design, fashion, communication and performing arts. Located within, and contributing to, one of the world’s most exciting cultural capitals, the University is a unique creative community that draws together six distinctive and distinguished Colleges: Camberwell College of Arts, Central Saint Martins College of Art and Design, Chelsea College of Art and Design, London College of Communication, London College of Fashion and Wimbledon College of Art.
The Colleges have produced many of the greatest names in art, design, communications, fashion and performing arts, including: Anish Kapoor, John Galliano, Ralph Fiennes, Sarah Lucas, Gavin Turk, Stella McCartney, Gilbert and George, Antony Gormley, Rankin, Jefferson Hack, Mike Leigh, Chris Ofili, Colin Firth, Jane Root, John Hegarty, Peter Kindersley, Tom Hunter and Harold Tillman.”
