This special feature on subscriber acquisition has four sections:
Suppliers spotlight
In this section – profiles on the following specialist suppliers:
AdvantageCS is the developer of Advantage – the premier marketing, subscription, order management and membership software for publishers. Leading companies rely on Advantage to manage their digital subscriptions, entitlements, magazines, bundles, e-products, continuity programs, payments, memberships, conferences and events, telemarketing and customer service. Advantage provides an integrated eCommerce platform which includes shopping cart and customer self-service functions, single sign-on, business intelligence, digital payment methods, EFT, direct debit, and credit card processing.
Built specifically for publishers, Advantage integrates securely into any ecosystem, providing rich data for marketers to promote new bundles of products, re-package compelling content, and find new revenue streams through broad functionality. Increase retention, streamline customer service workflows, and grow your revenue for success.
AdvantageCS has been developing software for publishers since 1979. Financially sound, with a worldwide reputation for superior software and service, AdvantageCS is a trusted partner of many global information companies.
Established in 1986, Air Business is a market-leader in global mail, fulfilment, distribution and subscription management.
In 2011, we acquired a well-established global subscription management bureau, formerly known as Quadrant Subscription Services, with over 50 years’ experience in its field. We serve many of the UK’s leading businesses across a diverse range of sectors such as publishing, memberships, associations and e-commerce.
Our unique end-to-end service portfolio includes subscriber acquisition and marketing strategy, worldwide postal and courier distribution, digital and mail fulfilment solutions and warehouse and freight logistics, all with exceptional and seamless customer service at its heart.
We are a wholly-owned subsidiary of An Post, the National Post Office of Ireland. This gives us the best of both worlds; having the freedom to operate independently whilst also benefiting from the backing and support of a national post office.
As Strategic Partner of the Professional Publishers’ Association (PPA) since 2010, we are committed to being more than just a supplier. We are a visible and active supporter of the industries we serve.
Atlas is a strategic subscriptions growth consultancy established in 2022 to serve the publishing and wider media industry. Founded by market-leading experts, our solutions are data informed, customer centric and rooted in the real world. We have a strong focus on core subscription KPIs and how these can be utilised to drive profitable growth for subscriptions teams.
The Atlas process of ‘Understand, Unlock and Grow’ is the sequence approach that allows us to work through our clients’ objectives and focus areas. Clients receive clarity about their business and confidence about what to do next. We listen, think, collaborate and formulate strategies that deliver answers to our customers’ needs. This leads to actionable strategies that are rooted in unlocking value, growth, and underpinned by controlled risk.
Circdata is the go-to technology supplier for many of the world’s leading publishers and event organisers. Established in 1994 as a data management company providing subscriptions management services, its technology platform Fusion has also evolved into a robust, scalable, and award-winning event registration engine.
• Subscriptions management & fulfilment services: Circdata offers a wealth of expertise in subscriptions management, optimising the online experience for customers and bringing data from multiple delivery channels, formats and subscription types into its cutting-edge Fusion software solution.
• Event registration: Fusion offers integrated event technology solutions including event registration, intuitive visitor and exhibitor event apps, lead capture, attendance tracking and smart badging, all aimed at empowering the organiser with rich insight into their customer behaviour and to create engaging events.
The dsb Group provides subscription services for some of the biggest magazine publishers in the world and some of the smallest. Our ‘secret sauce’ is passion for great customer experience, years of experience in subscription marketing and the hottest application development and specialist integration resource in the business – all in-house – so we don’t rely on external developers with conflicting priorities. We innovate, move fast, provide added value and truly bring a breath of fresh air to your sales, marketing and CX strategies. We’re proud of our ability to overcome challenges and to bring new ideas and growth opportunities to clients.
eMagazines provides magazine publishers with the technology and services needed to produce and deliver their premium digital magazine content. eMagazines’ proprietary software solutions quickly reformat (or “reflow”) a publisher’s print-version PDF into a beautiful, easy-to-navigate mobile device experience so publishers can expand monetisation opportunities of their magazine content.
• Readers appreciate beautiful mobile-first digital editions
• Publishers appreciate our fully managed services
• Partners appreciate how easy it is to license magazine content from premium brands
• Journalists and designers appreciate when their content is shown off in a beautiful, digital format.
ePublishing is the integrated modern media tech stack – driving revenue, improving productivity, and increasing engagement for publishers of content and data. We propel business by streamlining editorial and audience workflows, amplifying content delivery, diversifying and growing revenue, and leveraging a unified, data-first publishing ecosystem.
• Better Together: ePublishing deeply integrated three robust platforms: Continuum AI-enabled CMS, Multipub, and Duet to serve publishers’ demands for a modern tech stack. Together, our comprehensive system manages content, audience, and workflow – propelling revenue and driving growth.
Our software suite combines online and print, editorial management and workflow, audience data, events, advertising, marketing, and sales for a holistic approach. Use them together to enable dynamic content delivery through any channel at any time.
For over 30 years, Gordon & Gotch has been developing innovative software solutions to support the publishing and event industries.
Discover Myriad, the one source of knowledge that helps release the potential of your business. Myriad is remarkably flexible, designed to expand as your business grows, whilst our comprehensive support keeps your software up-to-date with the latest features and integrations.
But we recognise that no two clients are the same. That’s why, from the moment you get in touch with us, we work in partnership with you to tailor your very own Myriad. With only the modules you need, our software is configured to suit your business.
And, because we put our clients at the centre of our business, you’ll shape Myriad’s future path as much as our development team does. So, just look at us as a lifetime strategic partner.
Optimise the way you work with Gordon & Gotch.
HH&S is an innovative marketing and fulfilment subscriptions agency managing over 400 national and regional newspapers and a growing number of magazines and business journals. Our bespoke subs platforms allow you to offer retail voucher, postal, direct home delivery and digital subscriptions. Integrated within our platforms is a loyalty rewards scheme offering subscribers the opportunity to enter competitions and benefit from third party discount offers.
Our expertise in subscriptions and publication marketing and our focus on intelligent, data led analysis means we add value to your strategic planning as well as being able to implement campaigns through our in-house creative team to achieve your business KPIs.
No subs opportunity is too large or too small for HH&S to positively contribute to your subscriptions business.
InterMedia Brand Marketing serves the growing circulation marketing needs of independent publishers.
We are the UK’s leading provider of fully integrated circulation marketing and distribution solutions. We service over 80,000 subscriber calls and distribute over 3,000,000 copies every year across 86 countries.
We are forward-thinking with a wealth of experience allowing us to embrace the modern media landscape and deliver cost-effective solutions without compromising on quality. Our team of single discipline experts offer innovative, tailored services. We provide a comprehensive range of circulation marketing and distribution services to help grow total audience across every route to the consumer. Our job is to connect brands with consumers in the most efficient, reliable and cost-effective ways. We enable our clients to get on with what they do best – publishing exciting and successful magazine brands.
NewsTeam Group is a nationwide newspaper and magazine delivery company. We provide early morning newspaper deliveries to over 95,000 addresses across England, Scotland and Wales. We pride ourselves on our reliable newspaper delivery service and through this we have become the UK’s fastest growing newspaper delivery company. We provide services for:
• National and local publishers: Providing reliable nationwide final mile delivery fulfilment to your subscription customers.
• Individual customers and small businesses: We can provide newspaper deliveries to your home or business.
• Newsagents and HND providers: We offer a range of options to newsagents that are looking to either stop or expand their news rounds.
• National chains: Nationwide newspaper deliveries to all your premises while providing you with a single point of contact for account management and billing.
If you wish to explore how NTG can help with your subscription fulfilment, email partnerships@newsteamgroup.co.uk
Poool provides digital publishers with the operational tools and proven expertise needed to convert, manage and retain their members and subscribers.
• Membership & Subscription Suite: Built for growing consumer revenue through targeted conversion strategies, rapid testing and continuous optimisation: • Dynamic paywall, registration walls & subscription management • Continuous optimisation thanks to A/B testing, audience segmentation and the autonomy to make changes in minutes without tech • Launch in <1 month, ROI in <90 days • No integration & transaction fees
• Poool expertise: Our team brings together experience of working with over 150 publishing brands to provide expert consultancy, one-of-a-kind benchmark reports and the industry-leading B2B media, The Audiencers.
Standfirst (previously interconnect) is an independent web design and development studio and consultancy based in the UK. Our ethos is that the problems of a client are also our problems and that it’s by working together and developing long term relationships that we bring success to each other.
Founded in 1996, we set out initially as publishers planning to create content for the web, before realising that we were better at software production than content production! However, we did learn what was hard in publishing, and how the industry works. After some years buried deep in corporate anonymity, we began offering our services to the wider publishing industry from 2006 and realigned around open source software.
The Engine Shed provides comprehensive business management software solutions specifically developed for the needs of the magazine and periodical publisher. As the very first software-as-a-service provider in this industry in the UK, we understand the challenges of delivering remote-working capable systems better than anyone. We also know that no two publishing companies are the same: we offer solutions tailored to individual needs, rather than adopting a one-size-fits-all approach.
At the heart of our systems is a single customer view that transcends advertisers, digital and print subscribers, shoppers, prospect marketing activities and conference event management (whether online or face to face). Financial transactions are streamlined through the use of online payments and automated direct debit processing, improving cashflow.
Our custom management reporting capabilities offer ‘at a glance’ management dashboards summarising key indicators by business area.
Comprehensive APIs allow for integration with pre-existing systems: your data is available for any purpose.
This article was first published in InPublishing magazine. If you would like to be added to the free mailing list to receive the magazine, please register here.
