The Magazine has long been an integral part of the matchday experience for Swans fans. Now, thanks to a partnership between the club and specialist software developers abannan, fans can download the Swans v Reading match programme straight to their iPad tablets.
(Pictured is Swansea City’s Miguel Michu with the brand new Jack Magazine app.)
The iPad version of Jack Magazine will provide fans with the most up to date and exclusive club content on a platform which can support a host of video and digital media. Once downloaded the iPad version Jack Magazine will provide supporters with in-depth statistics, club news and interviews the night before the match.
The iPad edition of Jack Magazine is the latest application of publishing software developed by abannan to provide tablet users with an on-screen reading experience that is as natural as the printed page, but which also provides the opportunity for an extensive range of rich content, says the company.
Downloadable features built into the abannan software will ensure that supporters are updated with real time club developments, along with introducing new and innovative features throughout the season.
Colin Bennett, managing director of abannan, said: “Swansea City’s drive to provide their passionate fan base with the most up to date club content is commendable. Our work with the Swans is the latest example of how modern clubs are striving to communicate with their supporters. They have demonstrated a true desire to innovate in order to ensure they meet the needs of their community.”
The additional benefit of a tablet version of the Swans’ match programme is that loyal fans, unable to make it to the game, will still be able to access all the content available to those at the Liberty Stadium. The innovative software will also provide Swansea City with a brand new method of generating advertising revenue, providing a platform that will appeal to international brands.
Mr Bennett said: “Swansea City’s fans are justifiably protective of Jack Magazine, but we believe the traditional printed match-day programme will continue for the foreseeable future. The tablet version has been designed to allow Jacks to experience the programme they love in a new and innovative format.”
Jonathan Wilsher, Media Manager at Swansea City, said: “We are incredibly excited to see Jack Magazine launch on the iPad thanks to abannan’s pioneering software. Jack Magazine is an integral part of match days at the Liberty Stadium. The redesign of the programme following our historical rise to the Barclays Premier League received fantastic reviews from our huge fan base. I’m certain that abannan’s tablet version will be welcomed by all, it delivers all the great content of the printed version with additional features that our supporters will love.”
The Jack Mag app can be downloaded directly onto the iPad from Apple’s iStore, costing less than a traditional printed programme. The Swans’ digital match programme will release for the iPad with full touch screen support. Versions for Mac and PC will be available on the same day.
abannan believes its software solution will not only significantly enhance match-day programmes, but will also make reading all publications on tablets as natural as the paper equivalent. It will also open the door to making other dynamic content a routine reader experience. abannan’s software allows publishers to effortlessly optimise the content to offer a higher quality, slicker experience, designed specifically for a tablet’s faster processor that will not only impress print readers, but also has the power to attract new ones, says the company.
About abannan
abannan says: “abannan is a brand new company that is bringing a new and unique proposition to publishers for digital hosting and distributing of B2B and Special Interest Consumer Magazines.
The system introduces targeted advertising to a range of readers across the spectrum of B2B and special interest magazines that has the potential to drive new and incremental revenues back to the publishers.
While using PDF as the base file format, they believe that the content is better supported by redesigning the platform specifically for an iPad/tablet format, allowing it to be fully optimised.
Their hosting and distribution solution is primarily for tablets, specifically iPads, but the digital publication will be deliverable to a PC or Mac for readers using a desktop computer.
Each magazine registered with abannan receives its own App in the Apple iStore and also appears in the Abannan News Rack, making each magazine visible to readers and advertisers alike. There is no development cost for the publishers to pay for their App, offering thousands of pounds of saving per publication.
Readers download the free abannan App. Each time a new title is published the reader is notified by email, they enter the abannan app and download the title, at which point the targeted advertising is seeded into the individual edition based on which advertisers wish to reach them according to the identifying details entered. Publishers retain the power to veto any advertisers they do not wish to be part of the publication.”
