At the Telegraph’s Business of Sport conference, leading figures from the sporting world will provide first hand insights into major industry success stories. Speakers will demonstrate how they have maximised the success of sporting events, boosted results, improved legacy benefits and increased audience participation. Case studies, panel sessions and in-depth interviews will provide insight from outstanding industry experts on issues that are relevant to the industry.
Confirmed speakers include Sebastian Coe, CH, KBE, Chairman, CSM Sport and Entertainment; Debbie Jevans CBE, Chief Executive, England 2015 Rugby World Cup; John Petter, CEO, BT Consumer; Henry Winter, Football Correspondent, The Telegraph; Christian Horner OBE, Team Principal, Red Bull Racing; Sally Bolton OBE, Managing Director; London 2017 World Athletics Championships; Barbara Slater OBE, Director, BBC Sport and Giles Morgan, Global Head of Sponsorship and Events, HSBC.
Sebastian Coe, CH, KBE, Chairman, CSM Sport and Entertainment, said: “This event represents a unique opportunity to hear from international business people leading the way in developing major international events and ensuring that they leave an enduring and beneficial legacy.”
A variety of topics will be discussed including:
* Learning lessons from leading sporting events and implementing industry best practice.
* Accurately quantifying ROI and increasing value for money in sponsorship activation.
* Examining how rights-holders can develop a collaborative approach with sponsors to meet specific brand goals.
* Maximising the use of digital platforms and rapidly creating content to reinforce brand identity.
Alex Foster, Divisional Director, Telegraph Events, said: “Britain is one of the world’s greatest sporting nations, and has played host to some of the world’s biggest events. The new Telegraph Business of Sport Conference will bring together key industry players who have helped to shape the sporting industry, discussing the key issues for brands, right-holders and broadcasters. We are delighted that BT Sport have agreed to be the Principal Partner of the event, and to hold it at the fantastic facilities within BT Centre. The Business of Sport is sure to generate much debate, and be of interest to a wide audience, not just confined to the sporting world.”
John Petter, CEO, BT Consumer, said: “BT Sport is delighted to be working with the Telegraph and hosting this brand new conference. The business of sport and the sport industry is now part of BT’s DNA and we look forward to getting involved in the debate.”
BT Sport will be hosting an exclusive drinks reception to a selected audience at the BT Tower on the 14th May 2015. Jake Humphrey will be the host for a Q&A session with a special guest.
