The media first Print Cascade is used within the campaign to deliver three creative messages – the camera performance of the smartphone, its superior map capabilities and expert opinion on the Nokia Lumia 920 smartphone.
Alongside the Print Cascade, TMG is launching a Digital Cascade advertisement on The Telegraph website set to run as a HPTO on the 14th June. The Digital Cascade, which won the IAB Future Format Awards last year, will also feature – the creative will mirror the Print Cascade.
Chris Ricketts, Head of Multimedia, TMG said: “We are continually challenging ourselves to bring inspiring and innovative ad solutions to market. The Nokia Lumia 920 certainly matches those values. Having launched our Innovations Toolkit 4.0 just recently, it’s the ultimate feedback that Aegis and Nokia have recognised the value and impact newsbrands offer across multiple platforms.”
Tom Stannard, Senior Campaign Manager, Nokia UK & IRE said: “At Nokia we’re only interested in media placements which give us the ability to showcase why people should consider Nokia Lumia as their next smartphone. In collaboration with The Telegraph in developing these new innovative formats, we’ve been delighted with the impact and results we’ve achieved.”
Hannah Taylor, Client Director, Carat said: “By working collaboratively with The Telegraph using their new Cascade format we were able to showcase the many key reasons why consumers should switch to the Lumia, whilst also delivering impact and standout in a cluttered market.”
