According to Hearst Magazines UK: Putting a very British spin on a brand already recognised in many other territories, the UK launch of The Big Black Book – “The style manual for successful men” - is highly anticipated by fashion insiders and men’s style aficionados alike. The first edition beat its predicted advertising revenue forecast by 80%, months before launch.
Comprising 164 pages, the Spring/Summer 2013 issue offers an intelligent, informative and irreverent approach to men’s fashion, art, design, drinks, watches, cars, travel, fragrance and skincare.
A dream team of contributors has been assembled for the first issue, including two Booker Prize-winning novelists, John Banville and Howard Jacobson, leading cultural critics Alice Rawsthorn and Michael Bracewell, and international fashion and portrait photographers Tom Craig, Finlay Mackay and Chris Brooks.
Internationally, The Big Black Book has established itself as the best men’s style guide in the world with editions in the US and China, among others. Launch advertisers in the UK include Ralph Lauren, Louis Vuitton, Giorgio Armani, Prada, Dior and Dolce & Gabbana, among many others.
Priced at £6 and also available as a digital edition The Big Black Book provides the perfect environment and unique audience for advertisers communicating to stylish, high-net-worth men with real influencing power.
The official launch party of The Big Black Book will be held at a star-studded, invitation only party on March 26 at Sushi Samba in London.
Esquire Editor-in-Chief, Alex Bilmes says, “We firmly believe there is a gap in the market for a confident, grown up, authoritative biannual style magazine for smart, switched-on British men. The British edition of The Big Black Book is that magazine, and we’re very proud of it. It is the first in what will be a series of new launches from Esquire, as we grow our portfolio in the UK and take the brand in new directions.”
Hearst Magazines UK Group Publishing Director, Amanda Turnbull says, “The Big Black Book has already proved a hit with big brand advertisers in the luxury market wanting a premium platform to engage with their consumers through innovative, creative ad solutions. This launch is just the beginning as we have a number of very exciting product developments in the pipeline for 2013 which will re-affirm Esquire’s position as a dynamic, multi-platform brand.”
