The Guardian reveals shortlist

Announced in November last year, the Guardian says these are their very first advertising awards, celebrating advertising campaigns that have featured across Guardian channels and highlighting examples of scale, influence and integrity - the formula offered to advertisers by the Guardian.

Free to enter, in this inaugural year the awards have seen entries from across the advertising industry. The shortlist is made up of 15 campaigns, in categories that best reflect the advertising displayed across the Guardian.

The Guardian Advertising Awards 2024 announce the shortlist as follows:

Everyday brands:

• Nurofen ‘See my pain’ with Zenith
• Tilda Rice ‘It’s my rice’ with Goodstuff
• Maltesers ‘Let’s lighten the load’ with EssenceMediacom
• Brands connecting with big moments:
• Vodafone ‘Glastonbury festival sponsorship’ with Carat
• Google Pixel ‘Women’s World Cup’ with EssenceMediacomX
• Scottish Widows ‘International Women's Day’ with Zenith Media

Premium brands:

• eBay ‘The one’ with EssenceMediacom
• Samsung ‘Flip and fold’ with Starcom
• Belazu ‘Chef-grade ingredients’ with Bountiful Cow
• Brands doing the right thing:
• Cadbury ‘Shared moments’ with Publicis Media & VCCP
• Ford & RNLI ‘Play it safe’ with Mindshare
• Who Gives A Crap ‘Uncrap the world’ with Craft Media

Challenger brands:

• Peloton ‘Motivation with Peloton’ with Hearts & Science
• Charlie Bigham’s ‘A vision for better food’ with Electric Glue
• Who Gives A Crap ‘Uncrap the world’ with Craft Media

Nishma Patel Robb, president, WACL, said: “Congratulations to all the shortlisted brands and agencies. Reviewing all of the work and examining it for scale, influence, and integrity has been a really enjoyable process. I have also loved looking beyond the smart use of media and creative, and considering how these campaigns have demonstrated really innovative partnerships with the Guardian.”

Imogen Fox, chief advertising officer, Guardian Media Group, said: “Big congratulations to all of the brands and agencies shortlisted in this first year of the Guardian Advertising Awards. These awards build on our commitment to advertising with impact. We had a fantastic range of entries, all of which demonstrate unforgettable examples of scale, influence and integrity - the cornerstones of effective advertising.”

The Guardian says winners of each category, as well as a Grand Prix award for the brand deemed to have gone above and beyond the entry criteria will be announced at a party in Soho, London, in April.

The judging panel includes some of the most influential leaders and experts from across the media and advertising industry including: Laurence Green, director of effectiveness at the IPA, Nishma Patel Robb, President at WACL and Andy Nairn founder of creative agency Lucky Generals.

Winners will receive increased brand visibility of their campaigns both within the industry and in front of the global audience of Guardian readers and consumers, added the publisher. Brands and agencies will also be showcased through dedicated feature articles across the Guardian’s digital platforms.